Let us guide you toward a healthy financial future
Where clients become family
What do you look for in a CPA firm? Of course you need excellent work delivered in a timely manner. Accuracy and customer service are also key. And what about fun and friendliness? Is there such thing as a fun CPA firm? Yes! Rea & Associates incorporates accuracy, expertise, timeliness, friendliness and fun into everything we do. From the time we first talk with you, you'll be warmly welcomed into our family. In fact, our motto is, "Rea & Associates – Where clients become family." In our quest to earn your loyalty for life, we'll do everything we can to help you feel appreciated, cared for – even a little spoiled. This site is an extension of our ongoing commitment to you.
SERVICES
WHO WE SERVE
Life's better when people understand your needs
Agriculture
Agriculture has always been the main economy of the Central Valley. Located in the middle of the surrounding ag community, we provide services to our farming families, business farming entities and ag service providers.
Service-based Businesses
However large or small your business, we can create the ideal accounting solutions for your business.
Small Business Startups
We know you're busy. Starting and growing a small business takes time, energy and perseverance. You have products to market and/or clients to procure—which leaves little time to devote to accounting. That's where we come in.
People
— Our motto says it all —
Where clients become family.
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Making the move to subscription-based pricing
Download the eBook about Making the move to subscription-based pricingAdvantage
Your personal
finance edge
From the firm: Year-end opportunities
As year-end approaches, we're sharing practical strategies to help you finish strong and start 2026 with confidence. Discover actionable strategies for tax planning, team buil...
Read more about From the firm: Year-end opportunities> ➞New Year's Resolution: Clean out the deadweight
The fastest path to profitability isn't always adding more. It's cutting what holds you back. We’ll show you how to eliminate forgotten subscriptions, problem clients, and tim...
Read more about New Year's Resolution: Clean out the deadweight> ➞How to avoid the year-end tax scramble
Stop the year-end tax scramble. Smart business owners plan quarterly, time purchases strategically, and leverage tax-advantaged benefits year-round. See how you can transform...
Read more about How to avoid the year-end tax scramble> ➞QuickReads
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WHO WE WORK WITH
